IdleForged exists because most local service businesses have too much competition online and not enough to show for the traffic they get.
"I've seen roofing companies spend ₦80,000 on ads and get zero WhatsApp messages, not because the ad was bad, but because the page gave visitors no reason to act. That's the problem we fix."
— Founder, IdleForged
We started working with construction businesses, roofers, aluminium fabricators, borehole drillers, because they're skilled at what they do but often rely entirely on word of mouth. Referrals are great. They're also unpredictable.
The problem isn't that people don't search Google for these services. They do. The problem is that most businesses either have no page at all, or they have a page that looks fine on a laptop and fails on the phone, which is where 80% of searches happen.
We built IdleForged to close that gap. Not with flashy tech or complex systems, but with well-built, clearly written pages that do one thing: make it easy for someone who needs your service to contact you immediately on WhatsApp.
The method applies to any local service business. Construction is where we started because we understand the industry, the way jobs are priced, what customers need to see before they trust a contractor, and how competitive local search can be in Lagos, Abuja, PH, and Benin.
A live page that converts at 3% beats a perfect page that launches in 3 months. We move fast, ship early, and improve based on real data.
Jargon loses leads. We write in plain language that tells a visitor exactly what you do, where you do it, and how to reach you. Nothing more complicated than that.
If we can't track whether the page is working, we're guessing. We install tracking from day one, even when it's basic, so there's a baseline to improve from.
No lock-in. When we deliver a page, the files are yours. If you move to a different host or a different developer, you take everything with you. We don't hold assets hostage.
The fastest way to find out is a short WhatsApp conversation. Tell us what you do and where you operate. We'll tell you honestly whether a conversion page will move the needle.